Congratulations! You have your own website! Now you can tell your customers about yourself; about the services you provide; show prices and notify them of changes; offer promotions and share your news.
However, visitors to your site are those to whom you have somehow given a link to it:
- business card;
- advertising leaflet;
- or in another obvious way dictated the address of your site.
But how do you make it so that potential customers can visit your site on their own? For example, using search engines Yandex, Google, Mail.ru or other online resources?
SEO SITE OPTIMIZATION
The most effective and inexpensive way to promote a website on the Internet is search engine optimization. First of all, you need to assemble a semantic core.
SEMANTIC CORE
A list of queries by which your site will be ranked in search engines. The most frequent queries that users use to search for products or services offered by you.
After the list is assembled, you need to create landing pages for each key query. This page should answer the visitor's request as fully and accurately as possible, and solve his problem as much as possible. Exclude the option in which he will return to the search engine and continue the search.
INTERNAL SITE OPTIMIZATION
Next, it is necessary to optimize the content. This stage involves a lot of work: linking pages, creating titles, formatting text, optimizing images, creating and editing meta tags.
Among other things, you need to analyze competitor sites that have achieved successful indicators and whose sites are in the TOP 5 or TOP 10 in search results. You need to evaluate their content, identify the points that you don't have and, if possible, add them.
